Hershey’s ‘Top-Ranked’ Easter Candy Makes Big Return

Hershey’s is bringing back its fan-favorite Easter exclusives, and this year, the seasonal finds include some “unexpected” newcomers.

On Tuesday, the century-old candy maker confirmed that several Easter-exclusive sweet treats from Cadbury, Kit Kat, Reese’s, and Hershey’s Kisses would return to shelves this spring, alongside some newcomers from the chocolate brands and a “cheerful” fruity addition from Jolly Rancher.

“Easter is a time for sweet traditions, but also for discovering something unexpected,” Kyle Webster, senior associate brand manager at The Hershey Company, shared in a Feb. 3 statement. “From classic chocolates like Reese’s Eggs and Cadbury Mini Eggs to new fruity flavors like Jolly Rancher Gummies Fruity Mix, Hershey is bringing both familiar favorites and playful surprises to baskets this year.”

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Starting with what’s returning, fans will once again be able to find what the company called its “top-ranked consumer favorites” like Reese’s Eggs in both full and mini versions, Cadbury Creme Mini Eggs in several flavors, Kit Kat Bunnies, and the “spellbinding” Butterbeer-flavored Hershey’s Kisses.

• Reese’s Eggs: Hershey’s famous chocolate-covered peanut butter cup in a fun and festive egg shape.
• Reese’s Seasonal Shapes Assortment: As the leading brand in the Easter category, Reese’s knows fans take their Reese’s products and their shapes seriously. That’s why we created an assortment bag with individually wrapped Reese’s Peanut Butter Egg and Carrot shapes plus one of our top innovations, Reese’s Caramel Cup
• Kit Kat Bunnies: Hershey’s chocolate-covered layered wafer candy takes on the shape of the Easter bunny.
• Harry PotterButterbeer Hershey’s Kisses: A spellbinding treat that “blends the beloved Butterbeer flavor” with “the #1 most loved and recognized franchise.”

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Of these already established faves, come a few new ways to buy. For instance, Hershey’s said in a press release that fans loved the “magical taste” of its Butterbeer Hershey’s Kisses so much that it decided to now offer it in a new, larger stand-up bag perfect for sharing.

Reese’s Peanut Butter Mini Eggs Unwrapped are also debuting an all-new King Size this season, for even more poppable peanut buttery chocolate joy, as are Cadbury Mini Creme Egg and Mini Caramel Eggs, which will arrive in new stand-up shareable pouches.

And as for what’s truly new, Hershey’s is excited to announce the debut of its new Jolly Rancher Gummies Fruit Mix. According to an official description, it features a “cheerful assortment” of five shapes (egg, chick, bunny, butterfly, and flower) in “bright, sunny flavors” such as peach, pineapple, watermelon, blue raspberry, and grape. It will be made available in standard bags and share-size stand-up pouches.

Hershey Sweets Assortments (available in 85- and 135-piece options) is expanding with a new addition: AirHeads, which come as part of Hershey’s partnership with Perfetti Van Melle. The new combo bags will combine Airheads, Twizzlers, and Jolly Rancher products to “pack a fruity punch” at this year’s Easter festivities.

All the returning and new Hershey’s springtime offers are expected to be available at most major and convenience retailers nationwide ahead of the Easter holiday (which takes place on Sunday, April 5).

While some stores waste no time setting out seasonal offers, others may choose to wait until Valentine’s Day officially ends before unloading Easter and spring-related exclusives (prices may vary). For more info on seasonal offers or to find them at a store near you, customers are encouraged to visit Hershey’s official Easter website.

Next: Seasonal Snickers and M&M’s Spinoffs Make Sweet Return