Ultima Collection Names Noelia Magnusson Chief Commercial Officer

Ultima Collection has appointed Noelia Magnusson as Chief Commercial Officer. Magnusson will lead the company’s global commercial strategy, focusing on revenue optimization, distribution, and long-term growth.

Magnusson joins Ultima Collection from Aman Hotels & Resorts, where she served as Global Director of Revenue Management, overseeing total revenue strategy across a global portfolio and supporting key pre-opening projects. She previously held senior commercial roles in the Asia-Pacific region, leading strategy for multi-property portfolios.

In her new role, Magnusson will refine the global strategy, lead digital initiatives, and align brand, commercial, and guest-experience priorities. Her responsibilities include evolving pricing, distribution, and sales strategies, developing strategic partnerships, and strengthening commercial performance to advance Ultima Collection’s position in the ultra-luxury hospitality market.

Ultima Collection’s portfolio includes hotels, private chalets, villas, and residences in Switzerland, France, and Greece, with properties in Gstaad, Crans-Montana, Geneva, Courchevel, Megève, Cannes, and Corfu. The most recent opening was Ultima Promenade Gstaad this past winter.