Chobani is beloved for its “simple ingredient” coffee creamers. Now, its popular La Colombe brand—which the company acquired in 2023 for $900 million—is launching a line of ready-to-drink options that will open it up to a new group of shoppers: those who prefer matcha over a cup of joe (though one can justify the use of creamer in matcha for a sweet splash of flavor as well).
Inspired by drinks sold at its La Colombe cafés, the new La Colombe Matcha Lattes will come in three delicious flavors: Vanilla, Strawberry, and, of course, Everyday (traditional unflavored matcha). According to the product’s packaging, the beverage is made with single-origin matcha from Japan and lactose-free whole milk. The brand promises quality, with a focus on “craftsmanship and innovation.”
The new launch comes amid ongoing interest in matcha products, something the brand has noticed firsthand in-store. In its La Colombe cafés, matcha sales grew 188% between 2023 and 2025, according to a press release shared directly with Parade. Moreover, research conducted by the brand points to a surge in seasonal popularity; searches are up as fall emerges: “Google Trends data reported this week shows matcha latte searches now lead seasonal beverage interest in 29 states and nationally.”
On social media, fans expressed intrigue. In the comments section of an Instagram post announcing the launch, shared by trusted food blogger Markie Devo, shoppers added reactions like, “Ooh👀👀👀👀💚,” and “Yummmmmm,” and dropped heart-eyed emojis: “😍.”
La Colombe Matcha Lattes’ trio of flavors officially launches online Sept. 29, with a wider rollout to retailers that sell the brand and La Colombe cafés beginning in October 2026. Fans interested in learning more can get release information online.
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