GBR Consulting Reports Greek Tourism Reached a New All-time High In 2025 :: Hospitality Trends

According to the Bank of Greece, international arrivals increased by 4.6% up to November 2025 to 37 million (excluding cruise passengers), supported by a 6.1% rise in international airport arrivals across 27 airports nationwide.

Growth was increasingly concentrated in the two main gateways, Athens and Thessaloniki, which together outperformed regional airports. International arrivals in Athens rose by 8.9% (+9.4% for non- residents), while Thessaloniki recorded a 10.4% increase. By contrast, regional airports grew by only 3.4%, resulting in their share of total international traffic declining from 53.8% in 2024 to 52.4% in 2025.

Seasonality also improved. During the winter months (January–March and November–December), international and domestic arrivals at Athens and Thessaloniki increased by 12.5%, compared with 4.4% at regional airports.

Source: GBR Consulting

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GBR Consulting is a leading Greek business consultant firm. GBR Consulting supports clients develop their businesses in a structured manner leading to growth. The firm offers their clients, who are mainly active in the tourism, retail, food, construction and energy sectors, lasting solutions in the field of strategy, marketing, organisation and finance, while also delivering litigation support.

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