Featured Stories

View More

In Brief: When hotel bookings decline, increasing website traffic may seem like the obvious solution—but more visitors won’t generate more revenue if the booking experience fails to convert them. Before investing more in advertising, hotels should identify and remove the friction that keeps interested travelers from completing direct reservations. More Traffic Won’t Fix Your Booking Problem – Image Credit Vizergy    When booking performance declines, the first reaction is often to focus on traffic. More website visitors should mean more bookings, right? While that sounds logical, traffic alone rarely tells the full story. Many hotels already have qualified travelers reaching their…

Digital World

Travel & Tourism

More Top Stories