U.S. Hotel Performance Rises in Mid-March, Led by San Francisco and Miami :: Hospitality Trends

U.S. hotels posted year-over-year increases in occupancy, rates, and revenue for the week ending March 14, 2026, with San Francisco and Miami leading growth among top markets.

The U.S. hotel industry reported positive year-over-year results for the week ending March 14, 2026, according to CoStar data. Occupancy reached 65.7%, a 2.3% increase from the comparable week in 2025. Average daily rate (ADR) rose 3.2% to $167.97, and revenue per available room (RevPAR) increased 5.6% to $110.29.

Among the Top 25 Markets, San Francisco recorded the highest growth across all three key performance metrics. Occupancy increased 22.1% to 77.5%, ADR rose 34.6% to $263.43, and RevPAR climbed 64.4% to $204.08. The city’s performance was boosted by the Game Developers Conference.

Miami, host of the World Baseball Classic, posted the second-largest gains. Occupancy rose 10.1% to 87.3%, ADR increased 17.0% to $315.14, and RevPAR grew 28.9% to $275.04.

Overall, 20 of the Top 25 Markets saw an increase in RevPAR for the week.