![24th Mar: Jeff Ross: Take A Banana For The Ride (2026), 1hr 30m [TV-MA] (6/10)](https://occ-0-937-2705.1.nflxso.net/dnm/api/v6/Qs00mKCpRvrkl3HZAN5KwEL1kpE/AAAABb-svmxzfcWO2wtzkIxYZPsX2sA8CM5nsUFN2oWESicEAeogvwBawTrlyQ-9Gh_fYOs79LYoM-NCroeAHxMtJt1LxviO1LX-_-NPHyuSCekUELHv9_ksf2J0nd3bm1fBmOJiElgIks8jZdfDufOxqZRke8Y79k5YaCJxc-EkFIwNvQ.jpg?r=47d "24th Mar: Jeff Ross: Take A Banana For The Ride (2026), 1hr 30m [TV-MA] (6/10)")
In Brief: Resident Hotels has undergone a name change, now operating under the moniker of The Sirius Hotel Group, in a bid to refresh its corporate image and positioning.
-
Resident Hotels Rebrands as The Sirius Hotel Group
Resident Hotels has announced it will rebrand as The Sirius Hotel Group and outlined plans to expand its portfolio and management platform.
Resident Hotels will rebrand as The Sirius Hotel Group. The rebrand is supported by its owners and is intended to facilitate growth with capital partners as a specialist hotel management platform that develops and operates prime city-centre hotels.
In 2025, the group completed the conversion of four Four Points Flex by Sheraton hotels and reported trading performance at The Resident Edinburgh, which opened at the end of 2024. The conversion of the Four Points Flex by Sheraton hotels established the group’s partnership with Marriott International as a franchisee. The Resident Edinburgh project involved converting an office building into a hotel.
The Sirius Hotel Group’s strategy is to grow its portfolio by more than 20 hotels in the next six to 10 years, targeting a total of 31 hotels.
Projects completed in 2025 strengthened returns and enhanced long-term value. The opening of The Resident Edinburgh and the conversion of Sleeperz into the Four Points Flex by Sheraton portfolio were cited as examples of development, renovation, and conversion projects. All The Resident hotels in London were in the Top 10 on TripAdvisor as of March 20, and The Resident brand achieved NPS scores above 85.
The addition of the Four Points Flex by Sheraton brand expanded the group’s platform to operate multiple brands across different market segments.
The Resident Farringdon, a 128-room property, is scheduled to open in early 2029. This will be the fourth London site for The Resident brand, bringing its UK portfolio to six properties, including locations in Liverpool and Edinburgh. The Resident Farringdon will be located at 1-8 Long Lane in the Culture Mile area, with access to the Barbican, Smithfield, and Farringdon neighbourhoods. The area is expected to be home to the London Museum from 2026 as part of the Smithfield General Market regeneration.
