In Brief: Foley Entertainment Group has announced new appointments, with Jay Heidenreich taking on the role of Vice President of Sales and Giovanni Salvino-Prada stepping into the Vice President of Marketing position.
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Giovanni Salvino-Prada and Jay Heidenreich – Image Credit Foley Entertainment Group
Foley Entertainment Group has appointed Jay Heidenreich as Vice President of Sales and Giovanni Salvino-Prada as Vice President of Marketing. In these roles, Heidenreich and Salvino-Prada will oversee global sales and marketing strategy for the company’s portfolio, which includes wine country resort destinations, weddings and events at Foley Family Wine Vineyards, and The Foley Collection of private homes in or near wine country.
Heidenreich will lead global sales strategy and revenue generation initiatives, focusing on group production, strengthening partnerships, and optimizing commercial performance across the portfolio. He has held senior leadership positions at Fairmont Hotels & Resorts, Auberge Resorts Collection, The Ritz-Carlton, Marriott, Starwood, and Hyatt, overseeing multi-property portfolios generating hundreds of millions in annual revenue. Heidenreich is a graduate of the Cornell University School of Hotel Administration and has received Director of Sales of the Year recognition at multiple organizations.
Salvino-Prada will oversee brand strategy, digital growth, and customer acquisition as Vice President of Marketing, with responsibilities that include building marketing ecosystems to drive revenue growth and customer retention. He most recently led performance marketing strategy and analytics for Genesis Motor America at INNOCEAN USA and previously served as Vice President of Marketing & Commercial Strategy at Xperience Restaurant Group, where he managed digital transformation and launched marketing automation and loyalty infrastructure. Salvino-Prada has also held senior roles at Patina Restaurant Group, Kimpton Hotels, and sbe Hospitality. He holds a Bachelor of Science from Johnson & Wales University, has completed advanced training in Applied Agentic AI from Harvard University, and Applied Data Science from the University of California, Davis.
Heidenreich and Salvino-Prada will oversee commercial strategy for Foley Entertainment Group’s properties, including MacArthur Place Hotel & Spa, Farmhouse Inn, 27 North Healdsburg, Black Walnut Inn & Vineyard, Grange Estate, Hotel Californian, and Wharekauhau Country Estate.
