In Brief: The U.S. hotel industry witnessed a significant performance boost in February 2026, indicating a positive trend in the post-pandemic recovery of the hospitality sector.
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Among the Top 25 Markets, San Francisco reported the highest increases in all three metrics. – Image Credit Four Seasons Hotels
U.S. hotels reported year-over-year growth in occupancy, rates, and revenue in February 2026, with San Francisco posting the largest increases among major markets.
U.S. hotel performance improved in February 2026, with year-over-year gains across key metrics, according to CoStar. Occupancy increased 2.3% to 60.4%, average daily rate (ADR) rose 2.0% to $162.58, and revenue per available room (RevPAR) grew 4.3% to $98.28 compared to February 2025.
Among the Top 25 Markets, San Francisco reported the highest increases in all three metrics: occupancy rose 17.8% to 72.4%, ADR increased 28.1% to $274.69, and RevPAR climbed 51.0% to $198.99. The market’s performance was helped by Super Bowl LX.
New Orleans, which hosted the Super Bowl the previous year, recorded the steepest declines in ADR, down 33.7% to $204.95, and RevPAR, down 35.5% to $136.00.
Boston saw the largest drop in occupancy among major markets, falling 7.8% to 58.0%.
