In Brief: Choice Hotels International has promoted Tony Pallas to Chief Technology Officer, where he will lead enterprise technology, engineering, and SkyTouch Technology.
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Tony Pallas – Image Credit Choice Hotels
Choice Hotels International has promoted Tony Pallas to Chief Technology Officer. In this role, Pallas will oversee enterprise technology and engineering, as well as SkyTouch Technology, the company’s hotel operations and property management technology platform. He will report to Anna Scozzafava, Chief Data, AI & Technology Officer.
Pallas will support the continued development and adoption of AI-enabled capabilities, including Choice Hotels Business Direct, EasyBid, and RAISE. He most recently served as executive sponsor and chief architect for CHARLIE, an AI-powered solution unveiled during the company’s annual convention last month.
Previously, as Chief Commercial and Technology Officer for Choice Hotels’ hotel property management system business, Pallas grew annual revenues by 68% and EBITDA by nearly 100%. He has led platform modernization efforts for more than a decade, expanding cloud-based capabilities and delivering scalable solutions.
Before joining Choice Hotels, Pallas advised companies on emerging technology strategies and product development and led organizations that delivered custom software solutions across web, mobile, and IoT platforms.
