In Brief: Marriott International and CG Hospitality Global have signed an agreement to introduce Series by Marriott in Greater China, targeting approximately 100 hotels over the next decade, with the first four set to open by the end of 2026.
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Marriott International and CG Hospitality Global to Develop 100 Series by Marriott Hotels in Greater China – Image Credit Marriott International
Marriott International and CG Hospitality Global have entered a strategic agreement to launch the Series by Marriott brand in Greater China. The partnership aims to jointly develop about 100 Series by Marriott hotels in the region over the next 10 years, with the first four hotels expected to open by year-end 2026.
Series by Marriott, introduced globally in May 2025, is a collection brand in the select-service segment, designed to offer accommodations focused on essentials and local design elements. The agreement includes the integration of selected Arro Khampa boutique resorts from CG Hospitality Global into the Series by Marriott portfolio. Located in Southwest China, these properties will retain their brand identity and local character while participating in the Marriott Bonvoy loyalty program and global distribution systems.
Marriott International and CG Hospitality Global have collaborated since 2024 on hospitality projects across Asia and the Middle East. Previous projects include The Farm at San Benito in the Philippines under Autograph Collection Hotels, an agreement in India with the global debut of Series by Marriott, and the addition of more than 115 Fern Hotels & Resorts, representing over 8,000 rooms, under the brand’s umbrella. Other collaborations have included JW Marriott Residences in Dubai, Ritz-Carlton and Westin in Nepal, JW Marriott in India, and Arro Khampa, Series by Marriott in China.
As of the first quarter of 2026, Series by Marriott has 55 open hotels globally and 37 properties in the pipeline across multiple destinations. The brand is positioned within the select-service space and is intended to serve as a conversion-friendly option for existing hotel assets in the region. Series by Marriott hotels participate in the Marriott Bonvoy loyalty program.