In Brief: Radisson Hotel Group has launched an AI-powered real-time hotel price matching feature that automatically detects and matches lower publicly available rates for its properties found on third-party booking platforms.
-
Radisson Hotel Group Launches AI-Powered Real-Time Price Matching Feature – Image Credit Radisson Hotel Group
Radisson Hotel Group has introduced a new AI-powered real-time price matching technology for its properties. The feature automatically identifies lower publicly available rates for Radisson Hotel Group hotels listed on third-party booking platforms and instantly matches those rates on RadissonHotels.com. This process eliminates the need for guests to submit claims, provide screenshots, or wait for manual approval, replacing the traditional best-rate guarantee model with an automated, real-time solution.
The price matching system is operational across all Radisson Hotel Group properties worldwide. It covers rates from multiple online travel agencies, including Booking.com, Expedia, Hotels.com, Agoda, Priceline, Trip.com, Makemytrip, and additional platforms. When a guest finds a lower rate for a Radisson Hotel Group property on an online travel agency or a search engine such as Google Hotels, the system automatically verifies the rate difference and matches eligible lower publicly available rates. The user is then redirected to the Radisson Hotels website without requiring further action.
The automated process is designed to remove the manual steps previously required in best-rate guarantee programs, such as identifying lower rates and completing claims. The technology aims to simplify the booking process for guests and reduce administrative work for hotel staff by eliminating the need to manually process price-match claims.
Radisson Hotel Group states that the launch of this price-matching feature is part of its broader digital innovation strategy, which includes automation, AI integration, and enhancements to direct-booking capabilities. The new system replaces the former Best Online Rate Guarantee process with a fully automated solution.
The company reports that the feature provides greater visibility into pricing performance and customer behavior, which can help measure the impact of direct-booking strategies. The technology is positioned as a step in Radisson Hotel Group’s ongoing investment in digital solutions to streamline travel planning and support direct relationships with guests.