Nutella's New Spread Arrives at Sam's Club and Earns Rave Reviews

If you love peanut butter and chocolate and you’re a Nutella fan, you’ve probably wished they could all come together in one jar. And now they have.

Nutella Peanut has arrived at Sam’s Club, and it’s already earning plenty of praise from fans. The launch is especially notable because Nutella Peanut is the brand’s first new flavor in 60 years, combining peanut butter and cocoa into the familiar creamy spread that’s perfect for toast, sandwiches, fruit, crackers, waffles, and even ice cream.

It’s currently available in a two-pack that includes two 26.5-ounce jars for $12.98, making it an easy addition to the pantry for everything from quick breakfasts to after-school snacks and sweet treats.

It was spotted in store by @samsclubfavorites on July 2:

@samsclubfavorites

🥜 Nutella Peanut Spread is NEW and I found it at Sam’s Club as a two pack! It’s a peanut spread with cocoa, so think Nutella meets peanut butter in the best possible way. 🍫 These are limited time only so grab while you can! ($12.98) #samsclub #samsclubfinds #nutella

♬ original sound – Sam’s Club Favorites

Sam’s Club Shoppers Are Loving Nutella’s New Peanut Spread

Early reviews suggest Nutella may have another hit on its hands. The spread currently holds a 4.8-star rating from 94 reviewers, with shoppers praising its flavor, texture, and versatility.

One reviewer called it an “amazing fusion” and said the peanut butter ratio was “just right.”

“The first taste was awesome; the next ten bites were heaven. The peanut butter ratio was just right. It wasn’t overtly sweet, which I love. And then your taste buds are flooded with that amazing hazelnut-chocolate flavor. I cannot stop eating it. So tempting!”

Another shopper described the spread as the “perfect balance of savory and sweet” and said they found themselves using it on everything from bread and crackers to fruit and ice cream.

Families appear to be fans as well. One reviewer wrote, “Nutella peanut spread with cocoa is delicious! All five of my kids loved it!” Another added, “Even my daughter, who doesn’t like peanut butter, loved this spread. We will for sure repurchase.”

According to Nutella, the new spread combines roasted peanuts with the brand’s signature cocoa flavor, creating a versatile topping that can be enjoyed on toast, pancakes, waffles, muffins, fruit, and more.

With strong early reviews and a flavor combination that brings together two longtime favorites, it’s easy to see why shoppers are excited about the latest addition to the Nutella lineup. Whether you spread it on toast, swirl it into oatmeal, dip fruit into it, or enjoy a spoonful straight from the jar, Nutella Peanut looks poised to become a pantry staple alongside the brand’s classic hazelnut spread.