Starbucks and Disney have maintained a partnership that has given theme park-goers and Disney Store shoppers exclusive access to merch and drinkware for some time now, and the duo’s latest drop is no different.
Just a few weeks shy of the 100th anniversary of the first Winnie the Pooh book (published on October 14, 1926), a new, themed piece of drinkware has arrived at some stores. And unlike some other nostalgia-inducing anniversary offers, this one doesn’t include a trendy, shaped glass cup that’s nearly impossible to find and probably even harder to wash (yes, we’re talking about the viral Snoopy cup).
Instead, the new reusable cup doubles down on the classics, featuring the “perfect” shade of “Eeyore Blue” and an illustrative design that looks straight out of the storybook.
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The new Winnie the Pooh and Pals 24-ounce stainless steel tumbler officially debuted earlier this week, and it’s covered in navy illustrative artwork featuring the famous faces of the Hundred Acre Wood (Pooh, Piglet, Eeyore and Tigger) on a light blue background with a matte finish. It’s co-branded with the Starbucks logo on one side, and its semi-translucent lid and straw coordinate with the monochromatic theme without being too matchy.
“Buzz-worthy new drinkware just arrived from the Hundred Acre Wood,” the official Disney store wrote in the caption of its Sept. 21 Instagram upload debuting the item.
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Fans wasted no time gushing over the new launch, with one social media user calling it the “cutest cup” that they had “ever seen.”
“Would LOVE one of these,” a second declared before a third chimed in calling it “Adorable.”
Even the official account for Disney Animation got in on the fun, noting that “They’re the perfect Eeyore blue.”
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Among the comments were several from international fans begging for a nearby release, with calls to release at least one run in Canada, Ecuador, Germany, Japan, the U.K. and more.
While it’s currently unclear whether the new Starbucks x Disney Winnie the Pooh and Pals tumbler will launch elsewhere, we can confidently report that it is available for purchase at Disney Stores in the U.S. and via its webstore for $49.99 (prices may vary) alongside other drinkware essentials like Disney’s Winnie the Pooh and Pals 33-ounce travel cup ($27.99) and a 22-ounce stainless steel travel tumbler (currently on sale for $19.98; normally $29.99).
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