In Brief: JW Marriott Chicago has appointed Shy Coleman as Director of Sales and Marketing, a move expected to influence the property’s commercial strategy and group business performance in the competitive downtown Chicago hospitality market.
JW Marriott Chicago has appointed Shy Coleman as director of sales and marketing.
Coleman will lead revenue-generating strategies, sales, marketing, public relations and luxury brand partnerships. Her responsibilities include business across guestrooms, meetings and events, group business, food and beverage outlets and wellness offerings.
Her work includes guest experiences at the hotel’s Lobby Bar, JW Cafe and Spa at JW Chicago, as well as engagement with leisure travelers, meeting planners and the local community.
Coleman relocated to Chicago from Arizona. She previously managed Midwest regional accounts while at W Scottsdale.
She joins JW Marriott Chicago from The REMI Scottsdale, Autograph Collection, where she served as pre-opening and ongoing director of sales and marketing. At The REMI Scottsdale, she secured preferred placements in Marriott LUMINOUS, AMEX The Hotel Collection and Internova CURATED.
Previously, Coleman joined the opening leadership team at The Westin Tempe. She was promoted to director of sales and marketing after the property reached the top RevPAR Index in its competitive set. Her work also helped earn the hotel recognition as Marriott Opening Hotel of the Year.
She holds a degree in environmental sustainability, with a focus on team development, mentorship and guest touchpoints in hospitality leadership.