IHG Reports 50 Open voco Hotels in Europe

IHG Hotels & Resorts (IHG) today announces a major milestone for voco hotels, with 50 properties now open across Europe. The achievement reflects the continued momentum behind one of the company’s most distinctive and successful premium brands.

Launched in 2018, voco hotels has quickly become IHG’s fastest-growing premium brand, resonating with guests looking for hotels that feel thoughtful, individual and reliably different, while giving owners an adaptable brand model including a flexible design approach.

Across Europe, voco continues to gain traction in leading city, resort and neighbourhood destinations, with a further 26 hotels in the development pipeline, strengthening IHG’s premium presence and bringing more choice to guests in the places they want to travel. Further underlining its appeal, voco is proud to be the winner for five consecutive years of the World Travel Awards for Europe’s Leading Premium Hotel Brand, recognising the brand’s growing reputation and distinctive position in the premium hotel segment.

The milestone follows a period of strong growth for IHG in Europe, where the company continues to expand across all brand segments through a combination of new build signings and conversions. voco’s momentum is supported by its conversion-friendly model, flexible design approach and access to IHG’s enterprise platform, including global distribution, commercial scale and IHG One Rewards.

voco’s growth across Europe is reflected in recent openings including voco Budapest D8, the brand’s first hotel in Hungary and voco Antalya Konyaaltı, its first in Türkiye. Another recent opening includes the 114-room voco London Bloomsbury – set in a beautifully Fitzrovian building, only a stone’s throw from the British Museum and within easy reach of Tottenham Court Road, Covent Garden and Soho, making it the perfect base for exploring London’s vibrant culture. The brand’s sustainability progress is also evident through voco Zeal Exeter Science Park, IHG’s first Net Zero Carbon hotel, demonstrating how sustainability and premium hospitality can come together without compromising guest experience.

Karin Sheppard, SVP & Managing Director, Europe, IHG Hotels & Resorts, said: “Reaching 50 open voco hotels across Europe is a proud moment for IHG and a real testament to the strength of this brand, the confidence of our owners, and the brilliant work of our hotel teams right across the region. Since launching, voco has carved out a distinctive position in the premium segment: it gives guests a warm, charming and characterful hotel experience, while offering owners a flexible, commercially compelling route to growth.

“What excites me most is the momentum still to come and the incredibly positive conversations we are having with owners in every corner of the region. We have a strong pipeline of 26 voco hotels set to open across Europe, including our first hotel in Tashkent which will see IHG expand our premium presence in Uzbekistan and opening our first European voco suites in Cesme, Türkiye in 2027. Owners are looking for versatile and trusted brands, faster routes to market and the strength of IHG’s enterprise behind them, and voco is proving to be a powerful answer to that demand.”

Each voco hotel is shaped by the brand’s three hallmarks – Come on in, Me time and voco life – creating an inviting guest experience that combines individual character with the confidence and consistency of a global brand. From city centre hotels to resort locations and distinctive conversion opportunities, voco is designed to retain the charm of each property while helping owners benefit from the scale, systems and support of IHG.

The 50 open hotels milestone highlights voco’s continued appeal across Europe and its role in supporting IHG’s wider growth ambitions in the premium segment. With further openings planned, the brand is well positioned to continue capturing demand from owners and guests looking for premium hospitality that feels welcoming, distinctive and refreshingly different.