Monelm Hotel Consulting Brings Outsourced Sales and Revenue Support to Smaller Hotels

Monelm Hotel Consulting is bringing dedicated sales and revenue support to independent and branded hotels in secondary and tertiary markets. Led by founder and CEO Monica Helm, Monelm works with owners who want an experienced sales team without hiring a full-time director of sales. Through its partnership with Anny AI, the firm will bring competitor pricing and local event data into the advice it gives each hotel it represents.

Helm sees a particular opportunity among well-reviewed hotels whose sales have leveled off. Monelm’s Sales Advocates visit the property, pursue new accounts and manage incoming proposals. Owners receive weekly updates on sales activity and meet monthly with Monelm to decide where the team should focus next.

“Monelm Hotel Consulting is a sales and revenue arm of your hotel,” said Helm. “We will come visit you, have regular meetings and calls with your team, and become part of the overall strategy of your hotel.”

The companies began by setting up competitive rate shopping for two hotels. Anny AI tracks what nearby properties charge for upcoming stays, shows which competitors have changed their rates and flags local events that coincide with those dates. Helm points to a pricing decision that illustrates the value: a hotel may have only 10% of its rooms booked for a future night while nearby properties are holding rates high. If a local event is likely to bring demand into the market, Monelm may advise the owner to hold or raise the rate while there are still rooms to sell.

The collaboration has also extended to hotel performance reporting. Working with Helm and her team, Anny AI automated a morning owner report that staff had previously assembled by hand. The report brings rooms sold, occupancy and revenue from multiple properties into one email, ready for the team to review before it goes to ownership.

About Monelm Hotel Consulting

Monelm Consulting offers outsourced sales and revenue expertise via our Sales Advocate team to independent and branded hotels that are ready to grow but don’t need a full-time Director of Sales. We help smaller properties build relationships, pursue new business, manage sales opportunities, and develop a more consistent approach to revenue growth. Owners can request a consultation at https://monelm.com/.

About Anny AI

Anny AI builds software for hotel teams. Its Market Intelligence product tracks published competitor rates and local events, and delivers a daily brief highlighting the stay dates that warrant a closer look. Explore Anny AI Market Intelligence at https://www.anny.ai/product-tour .

Media contacts

Monelm Hotel Consulting · Monica Helm, CEO · monica@monelm.com · www.monelm.com

Anny AI · Megan Wise, Marketing · hi@ask.anny.ai · www.anny.ai