In Brief: Travel + Leisure Co. has opened Sports Illustrated Resorts Nashville, a 185-suite property on Music Row, with three more destinations planned.
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Sports Illustrated Resorts Nashville – Image Credit Sports Illustrated Resorts
Travel + Leisure Co. has opened Sports Illustrated Resorts Nashville, a 185-suite property on Music Row, one mile from downtown Nashville and the Gulch. It is the first of four announced destinations totaling more than 800 suites and units.
The Nashville resort offers studio, one-bedroom and two-bedroom suites, each with a full kitchen and in-unit laundry. Amenities include a fitness center called SI Fit, a sports bar, a game room, a tailgate deck and a Sports Concierge that connects guests with local games, sporting events and destination experiences. Sports Illustrated design and content appear throughout the resort.
The property had a soft opening in September. Since then, Titans and Vanderbilt home-game weekends have ranked among its busiest, according to the announcement. It also said 95% of guests surveyed after their stay gave top marks to the resort’s suite design.
Vanderbilt quarterback Jared Curtis partnered with Sports Illustrated Resorts on the Jared Curtis Suite at the Nashville property. The suite is available to book.
Sports Illustrated Resorts launched with its vacation club and is expanding into hotels and condominium residences. Travel + Leisure Co. operates the brand under a license from Authentic Brands Group, which owns the Sports Illustrated brand.
Chicago’s full brand offering is expected in spring 2027, followed by a phased opening in Baton Rouge later in 2027 and the brand’s first ground-up resort in Tuscaloosa in 2028. Baton Rouge will be the first property to combine the vacation club, a hotel and condominium residences.
The Nashville resort’s first vacation club owners, known as MVPs, are a new base of owners within the Travel + Leisure Co. portfolio. More than half are 45 or younger, including one in three between the ages of 26 and 35. Another 36% are 46 to 65, and nearly four in five live outside Tennessee.
In a 2025 Travel + Leisure Co. survey of sports travelers, 87% said they had traveled for a college sporting event in the past three years.
Jimmie Johnson, a seven-time NASCAR Cup Series champion and owner of LEGACY MOTOR CLUB, has joined Sports Illustrated Resorts as a brand ambassador. Under the partnership, Johnson will appear at resort openings, owner events and sports experiences and create content with the brand.