In Brief: Accor has shared plans for expansion across its Emblems, MGallery, Handwritten, and Ennismore collections, indicating a strategic growth in its portfolio to meet varying customer demands.
-
Lucknam Park, Emblems Collection – Image Credit Accor
Accor announced that its collection brands now operate over 180 hotels worldwide, with more than 125 additional hotels in the pipeline across Emblems Collection, MGallery Collection, Handwritten Collection, Morgans Originals, and Paris Society Hotel Collection.
Accor’s collection brands, including Emblems Collection, MGallery Collection, Handwritten Collection, Morgans Originals, and Paris Society Hotel Collection from Ennismore, now operate more than 180 hotels globally. The company reported a pipeline of over 125 hotels for these brands, representing more than 65% growth over the coming years.
Emblems Collection, positioned as an upper-luxury soft brand, has 13 properties in the pipeline totaling more than 1,000 rooms and aims to reach 60 properties globally by 2032. The first Emblems Collection property, Lucknam Park Hotel & Spa in the United Kingdom, opened in November 2025 with 51 rooms. Rimrock Banff, Emblems Collection, is scheduled to open in North America in June 2026 following a renovation. Six additional Emblems Collection openings are planned in Greece and Italy by early 2027.
MGallery Collection currently operates over 125 hotels, with more than 50 addresses in the pipeline. The brand has grown by nearly 30% since 2022 through conversions and new developments. In France, recent openings include L’Isle de Leos Hotel & Spa and Le Talaia Hotel & Spa. In Greece, Athens Capital Suites opened as the brand’s first standalone suites concept, and five more hotels are in the pipeline, with plans to more than double the brand’s presence in the country by 2029. In Albania, Green Coast Hotel opened in 2025. In Southeast Asia, South Palms Resort & Spa Panglao opened last summer.
Ennismore, through its Morgans Originals and Paris Society Hotel Collection brands, continues to expand its portfolio. Morgans Originals will open LUURA Paros in Greece and Roswyn Mumbai in India this year. Paris Society Hotel Collection, launched in 2025, includes Abbaye des Vaux-de-Cernay and Le Refuge de Solaise in France, and Aliée in Istanbul, Turkey.
Handwritten Collection, launched in 2023, has surpassed 40 hotels open and has more than 45 in the pipeline. Recent openings in France, Belgium, Greece, the Netherlands, Hungary, and Romania in 2025 were noted. Properties such as Hotel Maison Maastricht Centrum and Bucharest Unirii Square have joined the brand.
Collection brands currently represent 3% of Accor’s global operating network and account for 8% of its development pipeline. According to, collection brands provide independent owners with access to operational support and global distribution systems while maintaining the individual identity of each property.
