Amazon’s built-in AI price history expands to show the entire last year

Amazon’s built-in price tracking feature now allows you to see how much a product’s price has changed over the past year. To use the feature, open the Amazon app and select the “Price history” button next to the item’s price, or ask Amazon’s AI assistant Rufus.

The expansion comes just weeks ahead of Amazon’s annual Prime Day event, which California Attorney General mentioned in his “price fixing” lawsuit against the retail giant. In the lawsuit, Bonta accuses Amazon of pushing other companies to raise the price of their products at other retailers in the days leading up to its annual deals event. Bonta also claims Amazon “bullied vendors to hike up the price of their products sold at other shops, or secured the removal of these products altogether.”

Amazon’s expanded price tracking tool is now available in the US, UK, and India. Though the company initially rolled out the built-in tracker in 2024, you could only view an item’s price across 30 and 90 days until now. You can also use third-party tools, like CamelCamelCamel and Keepa, to check product price history on the site.