AMD’s new pitch: our old tech is so good you should just keep using it

But for desktop PC gamers, AMD has a different pitch. It’s relaunching three old components alongside a big new promise: you won’t need to buy a new motherboard until 2030.

Today, AMD is promising it will keep supporting its AM5 desktop motherboard socket with new Ryzen processors through 2029, which likely means you can keep upgrading to newer CPUs till the end of the decade without changing your board.

Even if you’re still on the older AM4 socket, you may have one last upgrade left: it’s relaunching a “10th Anniversary” edition of the Ryzen 7 5800X3D to celebrate the 10th anniversary of that AM4 platform. That’ll be $349 on June 25th.

And if you decide now’s the time to switch to AMD or the AM5 socket, the company’s got a new old chip for that too: a $330 Ryzen 7 7700X3D, likely a binned version of the existing 7800X3D. The beefier chip costs $380 to $450, though can occasionally be found at $320. On paper, the 7700X3D looks only slightly slower:

Meanwhile in the GPU realm, AMD’s finally bringing its formerly China-exclusive Radeon RX 9070 GRE to other countries including the US, starting June 1st for $549.

That’s not quite as friendly for PC gamers to hear, as $549 was supposed to be the starting price for the notably more powerful RX 9070, not the cut-down GRE version which trails the RTX 5070.

AMD’s making an interesting pitch at a time that everything, especially gaming, is beginning to feel too expensive. Does it convince you?