Americans Value Travel for Discovery and Personal Growth, Survey Finds :: Hospitality Trends

Survey Highlights Growing Curiosity Among Americans

A new survey of 2,000 Americans, conducted by Talker Research for National Geographic-Lindblad Expeditions, indicates that curiosity increases with age for many people in the United States. According to the findings, 57% of respondents report feeling more curious as the years go by. The survey also shows that 70% of Americans are interested in being adventurous, and 76% want to try new things.

Travel as a Key Outlet for Exploration

Travel emerged as one of the most common ways Americans satisfy their curiosity, with 40% of respondents saying they seek to see more of the world. The survey suggests that travel is not just about leisure or relaxation for many people. Instead, it is increasingly viewed as a form of exploration and personal development. Nearly two-thirds (62%) of those surveyed say trips focused on discovery and learning are as appealing—or more so—than those centered on comfort and leisure.

Motivations for Meaningful Travel

When asked what makes travel meaningful, 21% of respondents cited the opportunity to learn something new, while another 21% highlighted the importance of collecting stories that last a lifetime. Other motivations include creating lasting memories of the world’s beauty (20%), changing perspectives on life (19%), and reminders of what truly matters (19%).

Types of Experiences Sought Through Travel

Americans are interested in a range of travel experiences. 30% are most fascinated by learning about history, while 26% are drawn to once-in-a-lifetime experiences or longer, more immersive journeys. The desire to learn about the world and try new experiences is strong across generations, with 78% wanting to expand their knowledge and 76% seeking new adventures.

Emotional and Personal Rewards of Exploration

The survey found that curiosity and excitement are the emotions most often associated with exploration, each cited by 40% of respondents. Wonder and personal growth followed, at 30% each. Many participants view exploration as purposeful, describing it as a journey taken with intention or as a way to expand both physical and mental horizons.

Preferences for Challenging Destinations

A significant majority (85%) of respondents said they prefer travel destinations that challenge them in some way. While international travel is often associated with exploration, many Americans believe meaningful experiences can also be found closer to home, with Alaska (29%) and California (26%) mentioned as preferred destinations.

Travel’s Impact on Perspective and Well-Being

Beyond relaxation, Americans report seeking deeper rewards from travel. Nearly half (49%) say they travel for happiness, while 39% seek a greater appreciation for life. Personal growth (37%) and gaining new perspectives (34%) are also important outcomes.

Changing Attitudes Toward Travel

Overall, 70% of respondents say that travel today is less about simply getting away and more about what is gained from the experience. The survey suggests that Americans are increasingly motivated by a desire for discovery, learning, and meaningful engagement with the world, rather than just leisure.

These findings reflect a shift in how Americans approach travel, with a growing emphasis on exploration, learning, and personal transformation.