Chipotle Is Giving Away Free Burritos Friday the 13th — Here’s the Catch

Friday the 13th is usually associated with superstition, bad luck, and maybe a flash tattoo (or three). But Chipotle is turning the date into a pretty lucky one for burrito lovers.

The chain announced a limited-time promotion that could score fans a buy-one-get-one free entrée during a one-hour “flash” event on Friday, March 13. The catch? You’ll need to show off your ink.

From 3 to 4 p.m. local time, customers who visit a participating Chipotle restaurant with any kind of tattoo can unlock the BOGO deal. And the definition of tattoo is intentionally loose—permanent ink, temporary tattoos, drawn-on designs or any creative tattoo-inspired look all count, per a news release on their website.

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The promotion was inspired by the viral phrase “tatted like a Chipotle bag,” which compares heavily tattooed skin to the doodle-covered artwork printed on the brand’s takeout bags. The meme gained traction online several years ago and has since become a playful way fans show their loyalty to the brand.

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“What started as an internet meme became a real-world expression of fandom for our brand,” said Stephanie Perdue, Interim Chief Marketing Officer in a press release. “Bringing this promotion back for Friday the 13th further establishes our connection with the tattoo community.”

To celebrate the promotion, Chipotle has also teamed up with hip-hop star Swae Lee to create a limited-edition flash tattoo sheet inspired by the bold artwork found on Chipotle bags. “‘Tatted like a Chipotle bag’ is really about self-expression,” said Swae. “It was cool to bring it into the real world and create designs that actually feel like me.”

However, the temporary tatts will only be available at one location—the Midtown Miami Chipotle at 3201 N. Miami Ave.—from 3 to 4 p.m. ET, while supplies last.

But the BOGO deal itself is available at participating Chipotle locations across the U.S., Canada, the U.K., France and Germany, though it’s limited to in-store orders only.