As Dreamplace Hotels & Resorts grew across multiple destinations and brands, increasing direct bookings became a key priority. Competing effectively on metasearch required stronger visibility, better performance control, and a more unified approach across channels.
Dreamplace’s main objectives were to boost direct booking share, improve conversion rates, and maximize return on ad spend. They also needed a centralized way to manage campaigns and gain clearer insights to support ongoing optimization.
Dreamplace chose the Cendyn Digital Marketing Platform (DMP) for its comprehensive, all-in-one metasearch solution, combining cross-channel reach with expert support from a dedicated Account Manager to drive measurable direct revenue growth.
THE SOLUTION
To strengthen its direct booking strategy and maximize visibility across key metasearch channels, Dreamplace Hotels & Resorts partnered with Cendyn and leveraged the Cendyn Digital Marketing Platform (DMP), a centralized and comprehensive solution for managing, optimizing, and scaling metasearch performance.
Through the platform, Dreamplace gained access to a unified view of campaign activity and results, supported by a dedicated Account Manager who continuously monitored performance, provided strategic recommendations, and ensured ongoing optimization across all channels.
Cendyn’s DMP enabled Dreamplace to activate a full-funnel metasearch approach, including:
- Paid classic metasearch campaigns across Bing Ads, Google Hotel Ads (GHA), Kayak, Tripadvisor, Trivago, Skyscanner—capturing bottom-funnel, ready-to-book travelers.
- Paid destination metasearch campaigns through Google Travel Promotion Ads, Tripadvisor Sponsored Placement, and Trivago Sponsored Listing—designed to attract upper-funnel, high-intent travelers in the research and price-comparison phase.
- Free-of-charge metasearch visibility via Google Free Booking Links—helping generate additional direct bookings at no incremental cost.
With Cendyn’s DMP at the center of its strategy, Dreamplace was able to efficiently reach travelers at different stages of the booking journey while driving stronger direct revenue outcomes.
Cendyn’s DMP gave us the clarity and control we were missing across metasearch. With everything centralized and backed by hands-on support, we’ve been able to fine-tune performance and see real impact, especially in direct bookings and overall return.
THE RESULTS
By leveraging metasearch campaigns through the Cendyn Digital Marketing Platform, Dreamplace Hotels & Resorts achieved strong year-over-year growth (2025 vs. 2024).
Performance improved across all key metrics, with a 3% increase in clicks and a 7% uplift in conversion rate, driving a 10% rise in direct bookings. Revenue efficiency also strengthened, with revenue per click up 7% and total direct revenue generated increasing by 10%.
While desktop performance continues to grow and deliver strong results, mobile performance was particularly impressive, with a 10% YoY increase in clicks, a 14% uplift in mobile CVR, and a 15% improvement in ROAS, reaching 29:1—highlighting continued mobile momentum in today’s online travel landscape.
Overall, the campaigns delivered an impressive 28x return on ad spend (ROAS), underscoring the impact of a more optimized and data-driven digital strategy.
About Dreamplace Hotels & Resorts
Founded in Tenerife in 1988, Dreamplace Hotels & Resorts is a family-owned hospitality group rooted in the Canary Islands. What began as a single hotel has grown into seven properties across four destinations in the Canary and Balearic Islands, spanning four distinct brands. Dreamplace remains true to its family-driven ethos, defined by a strong sense of belonging and a commitment to guest well-being. Each property captures the spirit and natural beauty of its island setting.
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow – driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions.
Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group – generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe.
To find out more, visit cendyn.com.
