HSMAI Europe to Co-Locate Commercial Strategy Forum Paris with EquipHotel Paris

HSMAI Europe is pleased to announce that its first Commercial Strategy Forum Paris will be co-located with EquipHotel Paris, taking place at Paris Expo Porte de Versailles.

The first Commercial Strategy Forum in Paris will be held on Thursday, 5 November 2026, during EquipHotel Paris, which runs from 2–5 November 2026. The full-day forum will bring together hospitality executives, commercial leaders, and industry partners for a programme focused on the future of commercial strategy across sales, marketing, revenue optimisation, distribution, technology, and leadership.

EquipHotel Paris, organised by RX, is one of Europe’s leading hospitality trade shows and a major international gathering for the hospitality industry. The event brings together professionals from across hotel operations, design, foodservice, well-being, technology and services, creating a strong platform for knowledge sharing, networking and business development.

“Co-locating our Commercial Strategy Forum Paris with EquipHotel is a very exciting step for HSMAI Europe,” said Ingunn Hofseth, President & CEO of HSMAI Europe. “Commercial strategy is becoming increasingly connected across disciplines, and bringing our community together during EquipHotel gives us a unique opportunity to connect hospitality leaders with new ideas, new partners and a wider international industry audience. We are also delighted that Hospitality Financial and Technology Professionals (HFTP), one of our sister associations with whom we work closely, will be co-locating with EquipHotel. By collaborating across our respective programmes, we can create even greater value and a richer experience for the industry as a whole.”

The Commercial Strategy Forum Paris will provide a dedicated space for senior hospitality professionals to explore the trends and challenges shaping commercial performance in Europe and beyond. The programme will include expert-led sessions, panel discussions and networking opportunities designed to support hospitality leaders in driving intelligent and sustainable revenue growth.

“Paris is an important hospitality market, and EquipHotel is a natural meeting place for the industry,” added Ingunn Hofseth. “We look forward to working with EquipHotel and RX to create a valuable and inspiring day for our members, partners and the wider hospitality community.”

“At EquipHotel, we are committed to providing a platform where hospitality professionals can explore the ideas and strategies that will shape the industry’s future, said Béatrice Gravier, Director of EquipHotel. Partnering with HSMAI Europe to host the Commercial Strategy Forum Paris is a natural fit, as it brings together the sales, marketing, revenue and commercial leaders driving performance across the hospitality sector. By welcoming the HSMAI community to EquipHotel 2026, we are creating new opportunities for knowledge sharing, networking and collaboration among the professionals who are helping define the next era of hospitality growth.”

The full agenda will be available in September but you can already secure your spot at the Super Early Bird price on our website now. Read more and sign up here

For more information about HSMAI Europe and the Commercial Strategy Forum Paris, please contact postbox@hsmai.eu