In Brief: IHG Hotels & Resorts has expanded its LINE MINI App presence in Asia, enabling guests in select markets to access booking and loyalty services directly through the popular LINE messaging platform.
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IHG Hotels & Resorts Expands LINE MINI App in Asia – Image Credit IHG Hotels & Resorts
- The first hotel company to launch its own LINE MINI App in the Thailand and Taiwan markets
- This expansion follows last year’s launch in Japan and marks the acceleration of IHG’s regional digital strategy
IHG Hotels & Resorts today becomes the first hotel brand to debut its own LINE MINI App in the Thailand and Taiwan markets. This is latest step in IHG’s broader digital strategy to meet guests where they already are. Building on last year’s launch in Japan, where the IHG LINE MINI App has attracted over four million followers, the application embeds its portfolio of more than 7,000 hotels, IHG One Rewards access and exclusive offers directly into LINE, one of the most popular and widely used communication platforms in Asia.
Through the app, users can:
- Book IHG hotels directly: search, discover, and book stays at over 7,000 IHG hotels globally
- Join IHG One Rewards: Register for a free membership and sign in with just a single click using their existing LINE credentials on the platform
- Manage membership: check status, track points, redeem rewards, and access IHG One Rewards member perks, including dining privileges in Thailand
Dean Jones, Vice President Commercial, East Asia & Pacific, IHG Hotels & Resorts, said: “IHG has always championed a culture of firsts, and our digital acceleration is no exception. Becoming the first hotel company to launch a LINE MINI App in the Thailand and Taiwan markets reflects our commitment to meeting guests where they already spend their time and making it easier to discover, book and experience our brands. In Asia, platforms like LINE are woven into everyday life, and we’re excited to continue shaping the future of travel through the channels our guests know and trust.”
Rita Jiang, Chief Commercial & Marketing Officer, Greater China, IHG Hotels & Resorts, said: “Our guests in the Thailand and Taiwan markets are deeply embedded in the LINE ecosystem, with the platform playing an integral role in their daily digital lives. This launch represents our ongoing commitment to deliver a mobile-first, frictionless experience, and we look forward to welcoming more guests in both markets to explore our exceptional hotel portfolio across the globe.”
LINE is the digital heartbeat of Asia, boasting 195 million monthly active users, including an unparalleled 56 million users in Thailand and 22 million in the Taiwan market – equivalent to approximately 94% of the country’s population, making it one of the world’s most deeply penetrated messaging platforms.
Exclusive Launch Campaigns to Win Member Rewards
To mark the debut of the IHG LINE MINI App, IHG One Rewards is rolling out a suite of engaging initiatives throughout August, designed to boost member interaction and reward exploration. In addition to one-stop functions such as points check, hotel browsing and booking, users can enjoy gamified experiences, earn LINE Points through targeted promotions, and participate in exclusive member-only activities.
A series of limited-edition, travel-inspired LINE stickers will also be launched for Thai users. Created by popular illustrator duo Sundae Kids, who are best known for their wholesome comics sharing about everyday moments.
Credit: Sundae Kids
IHG Hotels & Resorts remains committed to delivering innovative digital experiences and forging deeper connections with guests, which is focused on making travel planning more intuitive, personalised and connected. Alongside innovations such as AI-powered conversational search and continued investment in digital channels across the guest journey, IHG is creating simpler ways for travellers to discover, book and experience its growing portfolio of more than 7,000 hotels worldwide