In Brief: Landingplace Holdings has launched a bond program, a financial tool aimed at facilitating the acquisition and conversion of hotels.
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Jeremy Bratcher, CEO and co-founder (left), and Jacob Amezcua, president and co-founder (right) – Image Credit Landingplace Hotels
Landingplace Hotels has launched Landingplace Holdings, an ownership platform aimed at acquiring and converting hotels into Landingplace-branded properties, supported by a corporate bond program with an assigned ISIN and eligibility for trading on London-based OTC markets.
Landingplace Hotels has formed Landingplace Holdings, a strategic ownership platform designed to acquire and convert existing hotels into Landingplace-branded properties. The platform supports the company’s franchise growth strategy and follows the introduction of Landingplace’s first two brands nearly one year ago.
To facilitate acquisitions and conversions, Landingplace Holdings has established a corporate bond program with an assigned International Securities Identification Number (ISIN). The bond is eligible for trading through London-based over-the-counter markets. The program provides institutional-grade infrastructure for acquiring and repositioning hotels aligned with the company’s conversion-focused brands and is intended to create a scalable capital framework to support an initial portfolio of corporate demonstration properties and accelerate early franchise system growth.
The ownership platform will initially focus on a small number of corporate demonstration properties to showcase the Landingplace operating model and provide case studies for prospective franchise partners. Landingplace Holdings plans to acquire and convert midscale hotels into Landingplace Suites, the company’s extended-stay brand, as well as Landingplace Select, its select-service brand for shorter-term stays. The platform is structured to complement the company’s franchise development strategy by creating demonstration properties that illustrate the brand’s conversion approach.
The bond program supporting Landingplace Holdings is being developed in collaboration with Wolfline Capital, an investment banking firm specializing in structured capital markets transactions, and JTC Group, which will serve as registrar and provide administrative support for the issuance. The program utilizes settlement infrastructure, including Euroclear and CREST and is expected to be listed on the London Stock Exchange, providing access to global capital markets infrastructure.
Several ownership groups and prospective franchise partners are evaluating conversion opportunities alongside the company’s corporate acquisition efforts as Landingplace works to establish its first portfolio of branded properties and accelerate early system growth.
The ownership platform is intended to complement, not replace, the company’s franchise growth strategy. The bond program and ownership initiative are designed to provide real-world examples of the Landingplace model for potential franchise partners and to support the acquisition and conversion of hotels under the company’s brands.
Wolfline Capital and JTC Group are partners in structuring and administering the bond program, which is designed to provide Landingplace Holdings with a scalable capital structure to execute its acquisition and conversion strategy.
