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Los Cabos Reports Nearly 130% Growth in Visitor Arrivals Over Past Decade – Image Credit Unsplash+
The Los Cabos Tourism Board announced that the destination closed 2025 with nearly 3.8 million visitors, reflecting a nearly 130% increase in visitor arrivals over the past decade.
Los Cabos, Baja California Sur, Mexico, closed 2025 with nearly 3.8 million visitors, representing a nearly 130% increase in arrivals over the past ten years. The destination’s Average Daily Rate (ADR) reached $440 USD in 2025, up from $286 USD in 2017, the highest in Mexico. Revenue Per Available Room (RevPAR) increased from $203 to $306 during the same period, with an average annual occupancy rate of 70%.
Since 2016, hotel inventory in Los Cabos has expanded from 15,000 to more than 22,000 rooms, with approximately 80% in the five-star category. The destination has demonstrated resilience and strong performance across multiple economic cycles, supported by both private and public sectors.
Air connectivity increased by nearly 46% between 2016 and 2025. Los Cabos is now connected to 42 international airports, including 32 in the United States, compared to 38 total international connections in 2019. New U.S. routes from Nashville, Kansas City, Ontario, and Orange County have been added, joining established gateways such as Los Angeles, Dallas, Phoenix, New York, Chicago, Denver, and Atlanta. Direct service from Frankfurt, Germany, and Panama City, Panama, has also been introduced.
Projections for early 2026 indicate continued strength from the U.S. market.
Tourism contributes approximately $7.7 billion to the regional economy. About one-third of visitor spending extends beyond traditional tourism sectors, supporting industries such as retail, transportation, and health services. Tourism supports approximately two-thirds of jobs in Los Cabos, including more than 44,000 positions directly tied to the industry. At the state level, the sector accounts for nearly 36% of Baja California Sur’s total GDP.
Looking ahead, Los Cabos will continue to prioritize diversified markets, sustainable development, and premium travel segments, including luxury, golf, gastronomy, wellness, and sustainability. New luxury developments and infrastructure investments are scheduled through 2026 and beyond.
