Los Angeles’s luxury grocery store has just released a new smoothie in partnership with GRAMMY award-winning artist Laufey, and fans are calling it a work of art.
Ahead of Laufey’s Coachella performance and her deluxe album A Matter of Time: The Final Hour, Erewhon unveiled The Madwoman Smoothie on April 9.
The smoothie is available for $23 at Erewhon’s Tonic Bar, and includes oat milk, cacao, black sesame butter, pink peppercorns, berries, banana and pomegranate juice. It also has health-boosting ingredients, like ashwagandha, maca, marine collagen and electrolytes.
A portion of the proceeds from the 20-ounce Madwoman Smoothie will go to The Laufey Foundation, a nonprofit that expands access to musiceducation and instruments to young musicians.
Erewhon posted a series of photos on Instagram of Laufey posing with the smoothie, which has a berry-pink top and a black and white swirl on the bottom. Erewhon reposted a fan’s Instagram story, who called the smoothie “a literal work of art.”
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Erewhon has become known for its smoothie collaborations with musicians and influencers. In 2022, Erewhon partnered with Hailey Bieber to launch the viral Strawberry Glaze Skin Smoothie. This February, the GRAMMY-nominated girls group Katseye partnered with the grocery store to release their Gabriella Smoothie.
One fan commented on Erewhon’s post, “Welp. Guess I finally have to try one of these fancy smoothies. Thanks a lot, Laufey!”
The Madwoman Smoothie is available ahead of Laufey’s upcoming music video for her song “Madwoman.” Featuring Megan Skiendiel, Alysa Liu, Lola Tung and Hudson Williams, the star-studded music video will be released on Monday, April 13 at 10 a.m. Eastern Time.
Laufey called the upcoming music video “one of [her] most favorite videos we have ever made!”
Although the details of the music video have been kept vague, Laufey posted a short clip from it. While Liu, Tung and Skiendiel are seen at the doorway, Williams is shown shirtless outside. Laufey called them “the most powerful cast.” Take a look at the preview here:
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