Major Events Drive Gains in U.S. Hotel Performance for Week Ending March 21

In Brief: The U.S. hotel industry witnessed a notable uptick in performance during the week ending March 21, primarily attributed to major events nationwide.

Major Events Drive Gains in U.S. Hotel Performance for Week Ending March 21 – Image Credit Unsplash

U.S. hotels reported year-over-year increases in occupancy, ADR, and RevPAR for the week ending March 21, 2026, with Denver and St. Louis leading top markets.

The U.S. hotel industry recorded positive year-over-year results for the week ending March 21, 2026, according to CoStar data. National occupancy reached 67.7%, a 2.7% increase from the comparable week in 2025. Average daily rate (ADR) rose 2.2% to $169.02, and revenue per available room (RevPAR) increased 4.9% to $114.44.

Among the Top 25 Markets, Denver reported the largest increases in occupancy, up 19.1% to 73.2%, and RevPAR, up 30.7% to $104.94. The APS Global Physics Summit contributed to Denver’s performance.

St. Louis, host of March Madness, posted the highest ADR gain, up 15.5% to $137.38, and the second-largest RevPAR increase, up 29.6% to $99.13.

Eighteen of the Top 25 Markets saw a lift in RevPAR during the week.