Marriott International and The Coca‑Cola Company Come Together in Strategic Beverage Agreement

In Brief: Under the agreement, The Coca‑Cola Company becomes Marriott’s global beverage partner across several categories, including carbonated soft drinks and a growing range of hydration and functional beverages.

An Iconic Pairing: Marriott International and The Coca‑Cola Company Come Together in Strategic Beverage Agreement – Image Credit Marriott International

Marriott International, Inc. (NASDAQ: MAR) and The Coca‑Cola Company (NYSE: KO) today announced a global agreement that will expand choice and elevate the guest experience across Marriott’s portfolio, bringing The Coca‑Cola Company’s brands to hotels around the world.

Under the agreement, The Coca‑Cola Company becomes Marriott’s global beverage partner across several categories, including carbonated soft drinks and a growing range of hydration and functional beverages. Guests will begin seeing Coca-Cola’s brands across guestrooms, restaurants, lounges and meetings and events, with a phased rollout beginning today and continuing worldwide over the coming months.

“This agreement brings together two iconic brands with a shared commitment to quality, consistency, and creating memorable experiences,” said Anthony Capuano, President and Chief Executive Officer, Marriott International. “We are focused on delivering the products our guests and Marriott Bonvoy Members know and love, better meeting guest preferences, and creating economic benefits for owners and franchise operators across our system. We’re excited to collaborate with The Coca‑Cola Company to deliver their great products in more places.”

“This is a great day. On behalf of the entire Coca-Cola system, we’re excited about our future with Marriott and the opportunity to provide travelers more of the brands they love,” said Henrique Braun, CEO of The Coca-Cola Company. “From sparkling beverages to juices, hydration and dairy, we’re offering guests options for their beverage needs throughout their entire visit.”

The agreement expands beverage choice for guests across Marriott’s global portfolio, bringing The Coca-Cola Company’s world-class brands to a wide range of stay and dining occasions. Guests will enjoy Coca-Cola beverages across multiple touchpoints — from restaurants and lounges to meetings and events.

The agreement was developed in collaboration with Hot Shoppe Services International, Marriott’s global procurement organization, leveraging its scale and supplier network to help drive value for owners and operators worldwide.