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In Brief: Hoteliers see potential in artificial intelligence to streamline operations and reduce reliance on online travel agencies, but successful adoption depends on disciplined leadership, significant investment, and adapting to evolving market and regulatory pressures. AI Adoption in Hotels Requires Leadership and Investment, Experts Say – Image Credit HNR News AI’s Role and Challenges in the Hotel IndustryArtificial intelligence (AI) is increasingly viewed as a tool that could help hotels streamline operations and reduce dependence on online travel agencies (OTAs). However, industry experts say that widespread, effective adoption of AI is still limited by several factors, including the need for…
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