Paris hotels reached their highest monthly average daily rate, €474.64, on record in October 2026, supported by Fashion Week demand, according to preliminary data from CoStar.
Revenue per available room, a measure combining room rates and occupancy, rose 15.4% year over year to €406.20, the city’s second-highest monthly figure on record. Occupancy increased 1.7% to 85.6%.
Fashion Week brought the month’s highest occupancy and revenue per available room on Saturday, Oct. 3, at 96.9% and €585.81, respectively. The average room rate that night was €604.83.
The highest nightly rate came on Oct. 2, at €606.78, when occupancy reached 96.1%. Those two nights marked the first time Paris hotel rates exceeded €600 since the 2024 Summer Olympics.
Occupancy remained above 70% on all but three nights in October.