If there’s one thing we love, it’s the little things that make our lives easier in the long run. Pioneer WomanRee Drummond‘s daughter, Alex Drummond, seems to be a master at finding these little hacks and sharing them with her fans, and her most recent is one that you’ll want to remember.
Drummond’s love of Trader Joe’s hasn’t gone unnoticed, as her social media posts highlight the various items she buys for recipes or snacking. Recently, she posted an Instagram story about her love for Trader Joe’s 99-cent cards and why she makes it a habit to toss as many as she can into her cart when she’s there.
“Any time I go to Trader Joe’s, I stock up on random cards for bdays/baby showers because they have really cute cards and they’re 99 cents!” she wrote alongside a photo of her holding a handful of cards. “It’s always nice to have cards on hand when you need them for baby showers, bdays, etc.”
Drummond is definitely onto something. People have more options than ever when it comes to greeting cards, including digital e-cards and online ordering. However, those are not the cards that most Americans are buying.
“Last-minute buying behavior is a key reason physical cards remain relevant in the U.S., where convenience and immediacy take precedence over long-term planning,” Grand View Research claimed in a recent report.
Along with the fact that many of us often buy greeting cards minutes before they’re given, the prices of last-minute birthday, baby shower, wedding, and holiday cards keep rising. The biggest reason for the higher cost is the addition of music, pop-ups, and other factors.
“Art and editorial can set a greeting card apart from others,” Carlos Llanso, the Greeting Card Association (GCA) executive director, told the PostPress. “Publishers are leaning into sustainability as well as embellishments. Embellishments and finishing work are crucial for differentiation, as ‘ink on paper’ is not enough anymore.”
With these extra “embellishments” and other additions, birthday cards that are at least $5, some even as high as $9, are not uncommon. Therefore, we are completely on board with Drummond’s genius hack that will certainly save all of us quite a bit of money.











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