Attention cheese lovers: Pizza Hut has a new menu item just for you. The popular chain is debuting the Crispy Parm Pan Pizza, an all-new pizza that goes all in on cheese for a decadent upgrade on a beloved classic.
Available nationwide at participating locations starting at $10 for a medium, one-topping pizza, the new pie adds crispy Parmesan cheese to the iconic pan pizza, topping it all off with extra cheese for an indulgent bite. “It’s crispy on the outside, light and fluffy on the inside, highly craveable and unmistakably Pizza Hut,” said the brand in a statement.
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“Crust has always been at the heart of what makes Pizza Hut iconic. With its bold, parmesan-baked edge, we are confident the Crispy Parm Pan Pizza is a crust that can change minds and turn everyone into a crust lover,” said Melissa Friebe, Chief Marketing Officer at Pizza Hut. “As we continue to build our Hut Crust platform, ‘For the Love of Hut Crust’ celebrates crust lovers everywhere, from lifelong fans to new converts discovering what they’ve been missing.”
The initiative is a response to data that shows that almost 20% of consumers don’t eat their pizza crust, something that Pizza Hut hopes to change with the program. “Pizza Hut believes the right crust can change minds, and the new Crispy Parm Pan Pizza is poised to do just that,” said the restaurant chain.
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It also took to social media to announce the news with a video where a woman dressed as a reporter “interviewed” the “irresistible” new pie before sneaking off to indulge in the pizza herself. Fans flocked to the comments on Instagram, writing that they want to try the new menu item, proclaiming that it’s “too good,” and stating, “Sounds delicious. I liked it when we were able to get seasoned crusts.”
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