In Brief: roommaster showcased its innovative AI-driven technology at HITEC 2026, demonstrating how it can enhance efficiency and customer experience in the hospitality industry.
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Roommaster Brings AI-Powered Hospitality Technology to HITEC 2026 – Image Credit roommaster
Booth 2931, a HITEC stage session, and the Lone Star Social after-party headline roommaster’s presence at the industry’s biggest technology event.
roommaster, the modern, cloud PMS trusted by thousands of hotels for 30+ years, confirmed its full presence at HITEC 2026 in San Antonio, Texas, June 15–18, bringing its AI-powered hospitality technology to Booth 2931, a HITEC stage session, and a private after-party exclusively for independent hoteliers.
What roommaster Will Showcase at Booth 2931
At Booth 2931 inside the Henry B. González Convention Center, the roommaster team will walk hoteliers through the company’s unified hospitality platform that connects hotel PMS, booking engine, channel manager, payments, revenue management, and roommaster Concierge.
Live demos will show how roommaster’s AI-powered tools help independent properties:
• Manage reservations, front desk, housekeeping, and payments from one place.
• Drive direct bookings with an integrated booking engine and channel manager.
• AI powered guest messaging and engagement at every stage of the stay.
• Never miss a booking, even after hours, with roommaster Concierge, the AI voice agent that answers every guest call 24/7, in any language, and books rooms directly into the PMS.
• Price smarter and forecast with confidence using roommaster’s Revenue Intelligence, which tracks competitor rates, reads demand signals, and updates rates automatically. No spreadsheets, no guesswork.
A HITEC Stage Session for Independent Hoteliers
On Wednesday, June 17, from 11:15–11:45 a.m., Steve Burman, Director of Sales at roommaster, will present You’re Bleeding Time and Money: The Reality and the Fix at Exhibit Hall, Stage A — Booth #856.
The 30-minute session covers where independent hotels lose hours and revenue each week duplicate data entry across systems, rate parity gaps, missed after-hours calls, manual reconciliation and the practical, technology-led steps owners and operators can take to fix it. Attendees will leave with a clear checklist they can apply to their own property the following Monday morning.
Lone Star Social: The HITEC After-Party
On June 16, roommaster is hosting Lone Star Social, a private evening at Re:Rooted 210 Urban Winery exclusively for independent hoteliers, owners, operators, and property leaders. Texas wine, conversation, no pitches, no demos, and no sales pressure. The evening is designed for peer-to-peer conversation among independent operators navigating the same labor, distribution, and guest-experience pressures, with the roommaster team there to listen rather than present.
Space is limited; interested attendees can register here.
Hoteliers can book a personalized demo ahead of San Antonio or stop by Booth 2931 in person. Hospitality, Simplified.
About roommaster
roommaster is a hospitality software company built by hoteliers, for hoteliers. With 30+ years in the industry and a team carrying 125+ years of combined hands-on hotel management experience, roommaster powers thousands of hotels worldwide with a unified suite of products including its Hotel PMS, Booking Engine, Channel Manager, Payments, Hotel Website Builder, Hotel Guest App, Revenue Management, and AI Concierge. Backed by 24/7 hospitality-trained support and a 97% client retention rate, roommaster delivers on its promise: technology that serves hospitality, not the other way around. Learn more at https://www.roommaster.com.
