In Brief: The case study explores how DerbySoft utilized AI Max, an AI-powered tool, to optimize search functions, resulting in improved operational efficiency and customer satisfaction.
-
DerbySoft Case Study: Scaling Success with AI Max for Search – Image Credit DerbySoft
DerbySoft’s Digital Marketing team is delivering measurable results for hotel partners by putting AI to work where it matters most: inside Google Search campaigns. In a recent case study published by Google, DerbySoft’s integration of AI Max for Search across several prominent Japanese hotel chain accounts drove 68% incremental clicks, 51% incremental conversions, and 45% incremental conversion value between November 2025 and February 2026. The results reinforce DerbySoft’s position as a forward-thinking hospitality technology partner and demonstrate what’s possible when AI-driven optimization is applied with precision and expertise.
The Challenge
Several prominent Japanese hotel chains came to DerbySoft with a clear goal: drive high-value bookings and scale performance in an increasingly competitive market. For DerbySoft, the challenge was two-fold: identify new pockets of customer demand and maximize search campaign
efficiency to achieve sustained growth in conversions and revenue.
The Approach
To address these challenges, DerbySoft integrated AI Max into the Search campaigns for its Japanese accounts. By using AI- driven optimization, the agency aimed to capture incremental demand that
traditional manual keyword targeting might miss. The strategy focused on activating AI Max across various campaign types to optimize for both conversion volume and total conversion value.
The Results
The implementation of AI Max delivered significant incremental uplift across all key performance indicators between November 2025 and February 2026. The solution yielded 68% incremental clicks,
51% incremental conversions, and a 45% incremental conversion value. Overall, AI Max spend accounted for 34% of the total budget, proving to be a highly effective driver of new, profitable business for the agency’s hospitality partners.
Ready to see what AI-driven search optimization can do for your hotel partners? DerbySoft’s Digital Marketing Solutions team is helping hospitality brands find new demand, maximize campaign efficiency, and drive real revenue growth. Get in touch at derbysoft.com to learn more.
About DerbySoft
DerbySoft is the Travel Commerce Accelerator with a mission to converge the diverse elements of travel, creating a unified and efficient ecosystem of connectivity services, high-performing AI- driven marketing services, and an end-to-end content platform. Our world-class services are designed to deliver seamless, frictionless commerce, accelerating the pace at which travel businesses can connect, grow, and optimize profit.
DerbySoft consistently pushes the boundaries of innovation to unlock new opportunities and accelerate travel commerce. Our team of Hospitality and Flight industry experts is passionate about uniting people and technology and committed to enhancing every aspect of travel, making it more accessible, efficient, and enjoyable for all. Including the acquisition of PKFARE in 2024, our approach is centered on making travel better – not just for today, but for years to come, for both the Hospitality and Flight industries.
Headquartered in Dallas, Texas, USA, DerbySoft’s cutting-edge technology is trusted by the world’s leading online travel distribution, hotel, and flight companies in 197 countries. To learn more, visit DerbySoft.com.
