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Sonesta International Hotels to Sponsor Rolling Stone and Billboard Franchises Throughout 2026 – Image Credit Sonesta
Rolling Stone, Billboard, and Sonesta International Hotels have announced an expanded year-long partnership for 2026, covering sponsorship of multiple live music events and franchises across both music brands.
Rolling Stone and Billboard have expanded their joint strategic partnership with Sonesta International Hotels into a year-long sponsorship across several live music events in 2026. The collaboration builds on Sonesta’s previous involvement with Rolling Stone’s Musicians on Musicians franchise, including the flagship New York event and a multi-city satellite series at Sonesta properties. The expanded agreement now includes additional events across both brands.
Under the 2026 partnership, Sonesta will serve as a partner for Rolling Stone’s Musicians on Musicians series, which pairs established and emerging artists for conversations and performances, as well as its satellite event series in multiple cities. The partnership also includes the Rolling Stone Rock Tour, which highlights artists shaping the future of rock.
Billboard events included in the partnership are Billboard Latin Music Week, which brings together artists and executives in the Latin music industry, and Billboard Women in Music, an annual event recognizing women in the music industry. The 2026 Billboard Women in Music event, presented by Sonesta International Hotels, is scheduled for April 29 at the Hollywood Palladium in Los Angeles, with Keke Palmer named as host and performer.
Throughout 2026, Sonesta Travel Pass members will have access to exclusive opportunities and packages at select events, offering premium experiences at these music-focused gatherings. The partnership provides Sonesta Travel Pass members with access to events such as Musicians on Musicians, Rolling Stone’s Rock Tour, and Billboard Latin Music Week.
The partnership enters its third year, with Sonesta previously collaborating with Rolling Stone and now expanding to include Billboard events as part of a year-long sponsorship for 2026.
