TrustYou Strengthens APAC Leadership with Two Senior Hires to Accelerate Hospitality AI Adoption

TrustYou, the #1 Hospitality AI platform, today announced the appointment of two senior leaders to its Asia-Pacific team: Jenna Xue as Senior Marketing Director, APAC, and Jasmine Leong as Senior Director of Business Development, APAC. These strategic hires reinforce the company’s commitment to the region, following its recent pledge to double down on APAC investment and innovation.

These appointments come at a pivotal time, following the launch of TrustYou Hospitality AI, the hospitality industry’s first fully AI-powered platform combining a Customer Data Platform (CDP), Customer Experience Platform (CXP), and  AI Agent. This unified system is designed to eliminate communication dead ends and usher in the “Always-Reply Future” for hoteliers worldwide.

Strategic Growth in the Asia-Pacific Region

“Hospitality is shifting to AI-powered ecosystems, and the Asia-Pacific market is at the forefront of adopting these technologies to enhance guest engagement,” said Ben Jost, CEO and Co-founder of TrustYou. “We have committed to doubling down on our investment in APAC, and bringing Jenna and Jasmine on board is a clear testament to that promise. As hospitality shifts toward AI-powered ecosystems, it is critical that we have leaders who understand the unique dynamics of the Asian market. Their expertise will be vital in helping hoteliers across the region adopt the ‘Always-Reply Future,’ ensuring no guest request goes unanswered.”

“When we committed to doubling down on APAC, we meant investing in the very best talent to support our partners,” added Will Howes, VP Sales, APAC at TrustYou. “Jenna and Jasmine are proven leaders with deep roots in this region’s hospitality tech landscape. Their expertise is exactly what we need to accelerate the adoption of our Hospitality AI platform and help hoteliers across Asia-Pacific realize the benefits of the ‘Always-Reply Future.’”

Jenna Xue, Senior Marketing Director, APAC – With over 15 years of experience in marketing, including 7 years in hospitality marketing. Xue joins TrustYou to lead regional brand strategy and demand generation. She previously led APAC marketing at Duetto and served as Destination Marketing Manager at Marina Bay Sands Singapore, bringing deep expertise in scaling regional marketing engines for both global enterprises and high-growth startups.

“I’m excited to join TrustYou at such a pivotal time for the hospitality industry. APAC’s hotel landscape is incredibly diverse and fast-evolving, and I look forward to partnering with our customers and industry stakeholders to unlock new opportunities for growth, guest satisfaction, and innovation.”

Jasmine Leong, Senior Director of Business Development, APAC – Leong brings more than 15 years of hospitality technology experience, most recently serving as Vice President of Sales for RMS Cloud and holding leadership roles at Amadeus. Fluent in English, Mandarin, and Cantonese, she will focus on driving strategic partnerships and accelerating market adoption of the company’s hospitality AI solutions across the diverse Asia-Pacific landscape.

“I am delighted to join TrustYou during this exciting phase of expansion in the APAC region. TrustYou’s Hospitality AI platform turns guest feedback into real-time intelligence and action, exactly what modern hoteliers need to deliver consistently great experiences. I look forward to leveraging my experience to contribute to the team’s continued success and help our partners deliver exceptional guest experiences.”

Reshaping Hospitality Communication

TrustYou is uniquely positioned to solve one of hospitality’s most persistent challenges: connecting outbound and inbound communication into one intelligent loop. By empowering hoteliers with an AI Agent that handles 100% of inbound communication and a CDP that unifies guest data, TrustYou is not just automating tasks, but reshaping how hotels communicate, act, and grow.

About TrustYou

TrustYou is the #1 Hospitality AI platform. Since 2008, the company has supported hotels and hotel groups worldwide in turning guest feedback, customer data, and automated interactions into measurable results. The platform unifies three core products in one system:

At the core of TrustYouʼs platform are three powerful solutions:

• Customer Experience Platform CXP: Centralizes all reviews and surveys, applies AI-driven analysis, and automatically responds to feedback with ResponseAI. Hotels gain deeper insights into the guest experience, strengthen their online reputation, and make more informed service decisions.
• Customer Data Platform CDP: Consolidates all guest data into so-called Golden Profiles, integrates consent management, and enables precise audience segmentation. This powers personalized marketing campaigns, drives more direct bookings, and fosters long-term guest loyalty.
• AI Agents: Handle 100% of inbound communication—24/7, in any language, and across all channels. They deliver instant, context-aware responses, support upselling, and free up operational teams.

With TrustYou, hotels invest in a future-ready platform that makes the Always-Reply Future a reality: better guest experiences, more direct revenue, and more efficient operations. For more information please visit www.trustyou.com.

Contact:
TrustYou
Bláthnaid King
blathnaid.king@trustyou.net
www.trustyou.com