The U.S. hotel industry reported year-over-year growth for the week of Oct. 11-17, 2026.
National occupancy reached 70.7%, up 3.1% from the comparable week in 2025. Average daily rate increased 2.3% to US$177.65, while revenue per available room rose 5.5% to US$125.53.
Among the top 25 hotel markets, Detroit posted the largest increases in occupancy and RevPAR. Occupancy rose 12.2% to 74.1%, while RevPAR increased 20% to US$108.85. The Battery Show North America helped the market’s performance.
San Diego recorded the only double-digit increase in average daily rate, which rose 12.6% to US$246.06. RevPAR increased 18.5% to US$199.14, the second-highest gain among major markets.
San Francisco reported the steepest declines in average daily rate and RevPAR. ADR fell 23.4% to US$283.18, while RevPAR declined 21.2% to US$242.73, compared with Dreamforce dates in 2025.