Ultima Collection Names Noelia Magnusson Chief Commercial Officer

In Brief: Noelia Magnusson has been appointed the new Chief Commercial Officer at Ultima Collection, a luxury hospitality group, marking a significant change to the company’s executive team.

Noelia Magnusson – Image Credit Ultima Collection

Ultima Collection has appointed Noelia Magnusson as Chief Commercial Officer. Magnusson will lead the company’s global commercial strategy, focusing on revenue optimization, distribution, and long-term growth.

Magnusson joins Ultima Collection from Aman Hotels & Resorts, where she served as Global Director of Revenue Management, overseeing total revenue strategy across a global portfolio and supporting key pre-opening projects. She previously held senior commercial roles in the Asia-Pacific region, leading strategy for multi-property portfolios.

In her new role, Magnusson will refine the global strategy, lead digital initiatives, and align brand, commercial, and guest-experience priorities. Her responsibilities include evolving pricing, distribution, and sales strategies, developing strategic partnerships, and strengthening commercial performance to advance Ultima Collection’s position in the ultra-luxury hospitality market.

Ultima Collection’s portfolio includes hotels, private chalets, villas, and residences in Switzerland, France, and Greece, with properties in Gstaad, Crans-Montana, Geneva, Courchevel, Megève, Cannes, and Corfu. The most recent opening was Ultima Promenade Gstaad this past winter.