Online reviews are a critical way for travellers to make quick, informed decisions on everything from where to eat to what hotel to book. But how much can we trust online reviews?
As Alicia Simms Breland recently discovered after an Airbnb stay, those 5-star ratings might have been corrupted by a relentless pursuit of glowing reviews, after she was asked to delete a 4-star review by hosts looking to keep their score high.
For a future story, we want to hear from you: How much do you rely on online reviews when booking travel? Have you ever been asked to change a less-than-glowing review? Share your travel-booking experience and tips with the Globe.
Share your thoughts in the box below, or send us an email at audience@globeandmail.com.