A household-name toy brand is ramping things up as the holidays near.
Lego just unveiled a dazzling teaser that invites that invites fans behind the door of the so-called behind the secret door of the company’s so-called “holiday workshop,” with the 74-second clip releasing Thursday morning, November 5.
Directed by Michael Gracey (The Greatest Showman), the commercial is set to Daft Punk’s timeless crowd-pleaser “One More Time” (celebrating 25 years at the moment) and follows a single LEGO brick on an action-packed journey through the workshop.
It unites a star-studded lineup of characters and worlds from across the Lego universe to “show the creativity and joy that goes into every brick,” per Thursday’s news release.
Fan-favorite characters featured in the ad include Kpop Demon Hunters sidekicks, Marvel superheroes and Steven Spielberg‘s beloved E.T. companion.
“What happens when robots, superheroes, yetis, unicorns and one very determined 2×4 LEGO brick turn up for a shift at the LEGO Holiday Workshop? Honestly, you should probably just watch it,” reads the caption of YouTube upload of the new ad. “Welcome to the LEGO Holiday Workshop. 🎁” See below.
According to Lego, 89% of families wish they spent more time playing together, while 24% of parents admit they have bought a set as a gift knowing they’d enjoy it, too.
The brand’s stores worldwide are now turning into Holiday Workshops with festive experiences including Pick a Brick, Build A Mini, Minifigure Factory and LEGO #BuildToGive.
Fans can shop the Lego Holiday collection featured in the ad here.
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As news of the new set makes the rounds online, fans are already marveling at the chance to build the massive 5,363-piece model that’s already being touted as the largest brick-built Lego creature of all time. Find out more here.