A 139-Year-Old Brand Is Making National Prosecco Week More Inclusive With a Zero-Proof Sparkler

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As someone who likes to unwind with a little glass of something at the end of the day, I find that my wine preferences definitely change with the season. Some might call it winter, spring, summer and fall, but for me it’s more like cabernet, rosé, sparkling and sauvignon blanc. Which is why it makes so much sense to me that National Prosecco Week (yes, it gets a full week) falls in June—it’s prosecco season. And in 2026, it’s happening from June 15–21.

But while you might want to invite your inner circle over for pizza and prosecco (seriously, they go so well together), you want to make sure there’s a beverage for everyone, not just the traditional wine drinkers. And there’s a really amazing zero-proof prosecco offered by a label you’re likely already familiar with.

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Mionetto Prosecco Brut Sparkling White Wine is quite literally everywhere, from Target to your favorite grocery store. At around $12.99 a bottle, it delivers a crispy, bubbly experience for your palate and is that reliable bottle you know you can bring to a friend’s house and enjoy. Plus, you can spot it from a mile away thanks to its orange label.

But here’s the thing: Mionetto also sells a Sparkling Non-Alcoholic Wine for the same $12.99 price at Target (it’s sold at plenty of other retailers as well). The bottle looks just like the brand’s prosecco Brut but touts a small light blue label to let you know that the alcohol has been removed. (It says on the larger orange label, too.)

When I tell you that you can barely taste the difference between the Mionetto Prosecco Brut and the zero-proof version, I mean it. The taste is so impressive, and it’s a nice bottle to have on hand to make National Prosecco Week inclusive for everyone.

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What People Are Saying

I always like to back up my own opinion with that of other consumers, and if you look at the Target reviews, shoppers love Mionetto’s nonalcoholic option.

“This truly is one of the best I’ve tried,” says a customer. “I find it so hard to find as it sells out so fast. I’ve added orange juice and cranberry to it. Tastes just like a real mimosa minus the alcohol.”

There are plenty more accolades where that came from.

“I love how this gives a similar taste and feel as Prosecco but alcohol removed,” says another reviewer. “Great way to not feel left out when you’re not drinking.”

So pick up a bottle or two (maybe even three) when you can find it in the wine aisle. Your crew will thank you.

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