In Brief: Booking.com has reported that its platform supported an AU$47 billion economic impact in Australia, emphasizing the significant role online travel agencies play in driving tourism-related spending and business for the country’s hospitality sector.
Overview
Tourism Economics, an Oxford Economics company, assessed the economic impact supported by Booking.com in Australia in 2025. The analysis traces visitor spending by travellers who booked through Booking.com, and its ripple effects through supply chains and wages, to estimate the total contribution to output, GDP, jobs, wages and tax revenues.
Summary
Domestic and international visitors who booked accommodation through Booking.com spent AU$19 billion in Australia in 2025. This spending contributed AU$8.6 billion to GDP and directly supported 76,800 jobs. As businesses bought from their suppliers and workers spent their wages, a further AU$28 billion in output was generated. Taking all effects together, travel booked through Booking.com supported AU$47 billion in total economic output, AU$22 billion in GDP, 140,000 jobs, 140,000 jobs and AU$12 billion in wages. The impacts reached well beyond accommodation: hospitality made up 56% of international and 50% of domestic visitor spending, with the rest going to transport, retail, entertainment and other sectors.
Key Findings
- AU$47 billion in total economic output supported in 2025
- 140,000 jobs and AU$12 billion in wages supported
- Half of domestic visitor spending went beyond hospitality, mainly on transport
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