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In Brief: Google’s growing role in selecting hotels for travelers is reshaping booking behavior, reducing the influence of traditional search results and placing greater emphasis on AI-driven recommendations. As booking trends evolve, hotels must strengthen their SEO, content marketing, and direct booking strategies to improve their visibility and increase their chances of being recommended to prospective guests. Hotel Booking Trends Shift As Google Starts Choosing Hotels for Travelers – Image Credit TravelBoom Marketing For years, hotel search followed a familiar pattern. A traveler searched, compared options across multiple tabs, and eventually made a decision.That process is starting to disappear.Google is…
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