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Asia Pacific Travellers Favor Familiar Destinations and Flexible Planning, Visa Study Shows

In Brief: A new Visa study shows that Asia Pacific travelers are responding to global uncertainties by choosing familiar destinations, using digital tools for planning, and seeking flexibility in their travel experiences, rather than reducing travel. Visa’s 2026 Global Travel Intentions (GTI) study surveyed over 47,000 people worldwide, including more than 17,000 from Asia Pacific. The research focused on how travel patterns and preferences are evolving in response to global changes such as rising costs and uncertainty. The findings indicate that people in Asia Pacific are not traveling less, but are instead planning their trips with greater intentionality, emphasizing familiarity,…

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