Life is made up of the things we need and the things we enjoy, and newsflash: both are important.
Scene+ rewards are built around that idea. By bringing together everyday essentials and more aspirational rewards, the program lets Canadians get more back from the purchases they’re already making.
Most people associate Scene+ with movies, but the program extends far beyond entertainment. Members can earn and redeem points across a growing network of partners that spans groceries, dining, travel, retail, and more.
Here’s everything you need to know about one of Canada’s most expansive loyalty programs and how you can make it work for you.
How Scene+ works
Joining Scene+ is free, and once registered, members can start earning points across a wide range of partners. This means that the purchases you’re already making can help unlock rewards that make life feel a little better — from free groceries for a special dinner at home, to a night out at your favourite restaurant, or even finishing up a DIY project on your points.
The Scene+ network is thoughtfully curated around what matters most to its members — including grocery stores like Sobeys, Safeway, and IGA, as well as dining options like Swiss Chalet, Montana’s, and Harvey’s, along with well-known brands like Cineplex, Home Hardware, Expedia, and Rakuten.
Plus, when you pair your Scene+ with an eligible Scotiabank Scene+ credit or debit card, you could earn up to six times the points on groceries and up to three times the points on entertainment, unlocking even greater value across your everyday spending.
A simpler, more connected experience
The average Canadian belongs to over a dozen loyalty programs, many of which tend to overlap or offer limited value. Scene+ was designed to simplify the loyalty experience, so that you don’t have to jump through hoops or do elaborate mental math to get the most from the program.
With over 15 million members redeeming over $250 million in free groceries alone, it’s easy to see the value of Scene+. When everyday spending starts to give something back, it changes how those moments feel.
Expanding where Canadians need it most
Scene+ members have long desired a fuel partner, and it’s finally arrived. On May 26, Shell is joining the Scene+ family, giving members even more opportunities to earn and redeem at 1,400 Shell locations across the country — which, if we’re keeping score, brings the total Scene+ network tally to 4,500 physical locations in Canada, rounded out by digital partner experiences too, like Rakuten.
Not to mention the convenience. With 80 per cent of Shell Canada stations located within five km of an Empire Company Ltd. owned grocery store — including Sobeys, Safeway, FreshCo., or Foodland — you can get your errands done in one fell swoop, and be rewarded for it.
Designed around Canadians’ lives
From the beginning, Scene+ has evolved alongside Canadians’ needs, expanding from its roots in movies and entertainment into a broader rewards program that fits into how its members actually live. That means, balancing between both the necessities and the fun sides of the rewards spectrum.
Across the country, Scene+ is driving real engagement — over 3,000 transactions every minute, totalling more than 1.6 billion in 2025.
Whether it’s saving on groceries, enjoying a meal out, tackling a home project, or planning a vacation getaway, Scene+ knows you needed that and they’re made for it.
Your points are waiting! Register online and join Scene+ for free today if you aren’t already a member. And if you are, redeem for the things that matter most to you.
Kendall Bistretzan
Branded Content Writer
Kendall Bistretzan is a Calgary-based writer, reporter, and coffee enthusiast. In her spare time, she loves to read, have dinner with friends, and sing in her car. She is currently querying her debut fiction novel. You can find her on Instagram @kendallbistwrites.
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