In Brief: CBRE Hotels is seeking offers for the Staybridge Suites in Lubbock, Texas, citing its location across from Texas Tech University and an opportunity to improve performance.
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Staybridge Suites Lubbock – Image Credit CBRE
CBRE Hotels is soliciting offers to acquire the fee-simple interest in the Staybridge Suites at 2515 19th Street in Lubbock, Texas. A fee-simple sale would transfer ownership of the property, not a leasehold interest.
The hotel is across the street from Texas Tech University and near medical, commercial and entertainment destinations. CBRE’s sales material says the location draws a mix of corporate, education-related and leisure travelers.
An out-of-state investor owns the property, and a third-party management company operates it. CBRE suggests a more hands-on owner could improve revenue management, control expenses, and change operating practices. Those are potential opportunities identified in the listing, not guaranteed results.
University and Medical Access
Texas Tech University is a source of potential demand because of its proximity to the hotel. According to the sales material, the university exceeded 46,000 students in fall 2026, including more than 9,500 freshmen. It describes enrollment as the university’s fifth consecutive year of growth.
The hotel also has access to University Medical Center and Covenant Health Systems. Visitors associated with healthcare, education and business could contribute to demand.
Other nearby destinations include Buddy Holly Hall of Performing Arts and Sciences, Jones AT&T Stadium and downtown Lubbock. CBRE says these locations support a mix of leisure, group and event-related travel.
Data Center Project and Regional Market
The sales material also identifies Project Caprock, a planned data center campus north of Lubbock, as a possible source of future demand. It says construction began in April 2026 and that the first facility is expected to enter service in the first quarter of 2027.
The proposed campus is a 540-megawatt, 1.5 million-square-foot development with an anticipated regional economic impact of about $5 billion. CBRE expects the project to generate construction, technology employment and corporate travel, though the material does not estimate how much business would reach the hotel.
Lubbock serves as a regional center for the South Plains. The sales material says the city receives more than seven million visitors annually, serves a trade area of more than 650,000 residents and records over $1 billion in annual tourism spending. It does not identify sources or reporting periods for those figures.
Inquire at CBRE.