Still Not Over 'Heated Rivalry'? Target's Must-Have Unofficial Merch Will Keep the Love Affair Going Strong

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Although we’re definitely still reeling from Bad Bunny’s history-making Super Bowl halftime show, we haven’t fully moved on from Heated Rivalry, which wrapped season one on Dec. 26, 2025, either. The steamy queer drama that broke the internet and became one of the touchstones to define the era has a way of lingering with you long after the credits roll. Whether you tuned in for the plentiful romance scenes or you’re fully in it for the plot, Heated Rivalry has something for everyone. It’s a full-bodied, unapologetic depiction of love that forces you to sit with your own romantic experiences, no matter what identifiers you subscribe to. 

Even if you haven’t seen the show, it’s likely infiltrated your social feeds, and you probably have several friends who have recommended it to you more than once. If you couldn’t tell, we’re obsessed. And outside of watching it for the seventh time, the only thing that could tame our appetite would be for season two to drop. Unfortunately, we’ll have to wait to find out when Shane and Ilya will finally grace our screens again, but in the meantime, we can showcase our newfound and totally random love of hockey with Target’s cheeky new collection.

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“Hockey Romance Book Club” Short Sleeve, $36.99 at Target

While the official Heated Rivalry merch is sold out, and that viral fleece worn by Shane hasn’t dropped yet, Target just added a lineup of graphic tees to its inventory that give a subtle nod to the groundbreaking global sensation. For the book lover and Heated Rivalry purist, Target has a garment-dyed tee that says “Hockey Romance Book Club” on the front. At just $36.99, it comes in crimson, blue jean, and moss colorways and features a relaxed vintage fit that gives off major Ilya vibes. 

Related: Buffalo Wild Wings Just Teamed Up With This Grammy-Winning Artist to Drop an Album, and Fans ‘Can’t Handle How Amazing’ It Is

“Suddenly I’m Really Into Hockey” Short Sleeve, $17.99 at Target

If you’ve just discovered your new favorite sport like the rest of the world, then you’ll love the “Suddenly I’m Really Into Hockey” graphic tee for $17.99. This short-sleeve shirt comes in black and features a colorful print with hearts and sparkles that really sell the whole “I’m new to this” vibe. The 100 percent cotton tee boasts a classic fit and is easy to care for, making it a great staple piece to add to your wardrobe.

“Take Me to the Boy Aquarium” Short Sleeve, $17.99 at Target

Looking for something that makes a little more of a statement? Then this hilarious tee that says “Take Me to the Boy Aquarium” might be right up your alley. Available for $17.99 in a clean white colorway, this short-sleeved shirt features a retro-inspired design with hockey iconography in a variety of pastel hues.

“I Watch Hockey for the Romance” Long Sleeve, $21.99 at Target

Target even has a long-sleeve tee that’s perfect if you’re planning to attend your first hockey game. This all-black $21.99 pullover, made of breathable fabric, is great for layering and features the phrase “I Watch Hockey for the Romance” on the front. That’s exactly why we watch, too. 

Regardless of your level of obsession with Heated Rivalry, you can’t go wrong with one of these must-have tees from Target. And even if they’re not your style, they would make a great Valentine’s Day gift for the Scott to your Kip. Now, if you’ll excuse us, we’ve got to rewatch the show for the eleventh time—for scientific purposes, obviously.

Related: Target Just Stocked a $12 Tee That Was Everywhere in the 2000s